Course Overview
Pricing and unit economics are central to building sustainable businesses. Many organisations struggle with pricing decisions, cost structures, and profitability analysis, especially in digital and service-based business models.
In this mentor-led workshop, participants explore practical frameworks for designing pricing strategies and evaluating unit economics across SaaS platforms, professional services, and marketplace models. Through practical scenarios, learners analyse revenue streams, customer acquisition costs, contribution margins, and profitability thresholds.
The workshop also focuses on interpreting business metrics used by leadership and investors to evaluate growth efficiency. By the end of the programme, participants will be able to design pricing logic, analyse business performance drivers, and make informed commercial decisions.
Hands-On Learning
Participants design pricing strategies and analyse real business scenarios across SaaS, services, and marketplace models.
Mentor-Led Sessions
Experienced mentors guide learners through commercial decision-making exercises and real-world pricing challenges.
Career-Ready Skills
Develop practical commercial analytics capabilities used by product, finance, and growth leaders.
Learning Outcomes
Design sustainable pricing strategies
Analyse unit economics across business models
Implement pricing structures for scalable growth
Evaluate profitability using contribution margins
Communicate pricing insights to leadership
Lead commercial decision-making initiatives
Prerequisites
Basic understanding of business operations
Familiarity with spreadsheets or data analysis
Interest in pricing strategy or business growth
Detailed Syllabus
Step-by-step learning journey from basics to professional practice
Topics Covered
- Introduction to pricing strategy fundamentals
- Understanding unit economics concepts
- Overview of SaaS, services, and marketplace models
- Setting business analysis objectives
Skills You'll Gain
Master these in-demand skills through hands-on practice
Career Progression
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Ways to Learn
Choose the learning format that works best for you and your team
Live Online
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
- Live instructor interaction (real-time)
- Trainer-led walkthroughs and real examples
- Guided resources and session notes provided
- Structured Q&A and practical discussion
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Prefer a Faster, Personalised Route into IT?
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Exam & Certification Information
Everything you need to know about the certification exams
Important Information
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Credential
Certificate of Completion
On successful completion of Pricing & Unit Economics Workshop, learners receive an Xcademia Certificate of Completion. This standalone certificate is issued directly by Xcademia and is aligned with globally recognised frameworks and best practices.
Frequently Asked Questions
Everything you need to know about this course
Product managers, founders, finance professionals, and growth leaders responsible for pricing decisions.
Ready to Start Your Learning Journey?
Take the next step in your professional development