2-Day Instructor-Led Programme
Design and manage high-performing paid social campaigns across major platforms using mentor-led guidance and practical scenarios. Learn campaign structure, creative testing frameworks, audience strategy, and performance optimisation.
Duration
2 Days
Price
$1,798
%20Training%20-%20professional%20IT%20training%20certification%20course%20hero%20image%20with%20modern%20tech%20workspace%2C%20computers%2C%20and%20learning%20environment)
Paid social advertising has become one of the most effective channels for reaching targeted audiences and driving measurable business outcomes. This mentor-led course focuses on how modern paid social campaigns are structured, launched, and optimised across major platforms including Meta, TikTok, and LinkedIn. Through practical scenarios, learners explore audience strategy, creative frameworks, and campaign architecture used by high-performing marketing teams.
Participants learn how each platform differs in targeting capabilities, algorithm behaviour, and creative formats. The programme covers campaign setup, budget allocation, testing frameworks, and how to interpret platform reporting effectively. Special attention is given to creative testing and iteration, as successful paid social performance increasingly depends on strong creative systems rather than simple targeting adjustments.
The course also explores measurement considerations, conversion tracking fundamentals, and responsible use of automation features. By the end of the programme, participants will understand how to design cross-platform paid social strategies and maintain healthy campaign structures that support ongoing optimisation and scaling.
Practical campaign planning exercises, creative testing workshops, and cross-platform advertising scenarios.
Paid media mentors guide learners through real campaign decision-making, optimisation logic, and creative strategy discussions.
Practical paid social advertising capabilities aligned with real marketing team workflows.
Design cross-platform paid social strategies
Analyse paid social campaign performance
Implement structured campaign testing frameworks
Evaluate creative performance across platforms
Communicate campaign results to stakeholders
Lead optimisation cycles for social campaigns
Basic understanding of digital marketing concepts
Familiarity with social media platforms
Interest in advertising or campaign management
Organized by professional domains with comprehensive coverage
Master these in-demand skills through hands-on practice
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Choose the learning format that works best for you and your team
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Everything you need to know about the certification exams
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Everything you need to know about this course
The course focuses on advertising strategy across Meta, TikTok, and LinkedIn platforms.
Take the next step in your professional development