2-Day Instructor-Led Programme
Duration
2 Days
Price
$1,799
Marketing automation platforms such as HubSpot, Marketo, and Salesforce Marketing Cloud have become central to modern marketing operations. These systems enable organisations to manage leads, automate customer journeys, and deliver personalised communication at scale. This course introduces the foundations of marketing automation in a practical and platform-agnostic way.
Participants learn how automation platforms structure contacts, segments, campaigns, and workflows. The programme explores lead lifecycle management, nurturing strategies, campaign triggers, and marketing data flows between marketing and sales systems.
Delivered through mentor-led sessions and practical scenarios, learners build automation frameworks for real marketing situations including onboarding journeys, lead nurturing sequences, behavioural triggers, and re-engagement campaigns. By the end of the course, participants will understand how automation platforms support scalable lifecycle marketing and improved customer engagement.
Practical workflow design exercises, segmentation labs, and lifecycle automation scenario planning.
Industry mentors guide participants through real automation use cases and campaign workflow design.
Develop practical skills to manage marketing automation platforms and design scalable customer journeys.
Design structured marketing automation workflows
Analyse lead lifecycle and campaign data
Implement segmentation within automation platforms
Evaluate lead nurturing programme effectiveness
Communicate automation performance insights
Lead optimisation of automated marketing journeys
Basic understanding of digital marketing
Familiarity with marketing campaigns or CRM systems
Interest in lifecycle marketing or marketing operations
Step-by-step learning journey from basics to professional practice
Master these in-demand skills through hands-on practice
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Choose the learning format that works best for you and your team
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Everything you need to know about the certification exams
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Credential
On successful completion of Marketing Automation Platforms Training, learners receive an Xcademia Certificate of Completion. This standalone certificate is issued directly by Xcademia and is aligned with globally recognised frameworks and best practices.
Everything you need to know about this course
No. The training is platform-agnostic and focuses on automation principles used across major platforms.
Take the next step in your professional development