3-Day Instructor-Led Programme
Master marketing analytics and attribution techniques to measure performance and optimise ROI across channels. This mentor-led programme uses practical scenarios to apply GA4, attribution models and CFO-ready reporting.
Duration
3 Days
Price
$1,999
Modern marketing requires a clear understanding of performance across multiple channels and touchpoints. Organisations need professionals who can analyse data, attribute conversions accurately, and demonstrate the financial impact of marketing activities.
The Marketing Analytics & Attribution programme focuses on advanced analytics techniques including multi-touch attribution, GA4 advanced reporting, and marketing mix modelling. Participants learn how to integrate data sources, build dashboards, and generate insights that support strategic decision-making.
Delivered as a mentor-led programme using practical scenarios, this course enables participants to interpret complex marketing data, design attribution models, and present CFO-ready reports that clearly communicate return on investment.
Attribution modelling exercises, GA4 analysis labs, and dashboard creation in Looker Studio.
Mentors guide practical analytics discussions, attribution modelling, and ROI reporting scenarios.
Develop advanced marketing analytics and attribution expertise.
Analyse marketing data across channels
Evaluate attribution models and methodologies
Implement advanced GA4 analytics techniques
Design dashboards and reporting frameworks
Communicate ROI insights to stakeholders
Evaluate marketing performance and profitability
Basic understanding of digital marketing concepts.
Familiarity with analytics tools such as GA4.
Interest in data analysis and reporting.
Step-by-step learning journey from basics to professional practice
Master these in-demand skills through hands-on practice
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Choose the learning format that works best for you and your team
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Everything you need to know about the certification exams
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Credential
On successful completion of Marketing Analytics & Attribution, learners receive an Xcademia Certificate of Completion. This standalone certificate is issued directly by Xcademia and is aligned with globally recognised frameworks and best practices.
Everything you need to know about this course
Marketing analysts, performance marketers, and professionals responsible for campaign analysis and reporting.
Take the next step in your professional development