3-Day Instructor-Led Programme
Design lifecycle marketing journeys that improve engagement, retention, and customer lifetime value. A mentor-led programme using practical scenarios to build segmentation strategies, offers, automation plans, and winback campaigns.
Duration
3 Days
Price
$1,994
Lifecycle marketing is essential for organisations that want to grow sustainably by improving customer engagement, retention, and lifetime value. This mentor-led programme focuses on designing structured lifecycle strategies that guide customers from first interaction through to repeat purchase and long-term loyalty.
Participants learn how to build lifecycle journeys using segmentation, behavioural triggers, and targeted offers. Through practical scenarios, learners explore onboarding journeys, engagement programmes, retention campaigns, and winback strategies that drive measurable business outcomes.
Across three intensive days, the course develops the skills required to design lifecycle marketing frameworks, plan automation strategies, and optimise retention performance. By the end of the programme, participants will be able to design lifecycle marketing systems aligned with modern growth marketing and CRM practices.
Participants design lifecycle journeys, build segmentation frameworks, and develop automation plans through practical scenarios and guided exercises.
Mentors guide learners through real-world lifecycle marketing decisions, retention strategies, and automation planning.
Develop the ability to design lifecycle marketing systems that increase retention and customer lifetime value.
Design structured lifecycle marketing journeys
Analyse customer behaviour through segmentation
Implement lifecycle automation strategies responsibly
Evaluate retention and engagement performance
Communicate lifecycle insights to stakeholders
Lead lifecycle optimisation initiatives
Basic understanding of digital marketing channels.
Familiarity with CRM or email marketing tools.
Experience running marketing campaigns recommended.
Step-by-step learning journey from basics to professional practice
Master these in-demand skills through hands-on practice
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Choose the learning format that works best for you and your team
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Everything you need to know about the certification exams
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Credential
On successful completion of Lifecycle Marketing Specialist, learners receive an Xcademia Certificate of Completion. This standalone certificate is issued directly by Xcademia and is aligned with globally recognised frameworks and best practices.
Everything you need to know about this course
Marketing professionals responsible for CRM, lifecycle campaigns, retention marketing, or marketing automation.
Take the next step in your professional development