2-Day Instructor-Led Programme
Learn how to systematically improve landing page performance using proven conversion rate optimisation frameworks and experimentation methods. This mentor-led course uses practical scenarios and testing workflows to turn traffic into measurable business results.
Duration
2 Days
Price
$1,799
Landing pages are where marketing investment turns into measurable business outcomes. This course focuses on the practical skills needed to improve conversion performance through structured optimisation, experimentation, and behavioural insight. Participants learn how to identify friction points, design high-performing pages, and run controlled experiments that produce reliable improvements.
Across two mentor-led days, learners explore how users make decisions on landing pages and how small design, messaging, and structural changes influence conversion rates. Through practical scenarios, participants analyse real landing page examples, identify optimisation opportunities, and build test plans that can be implemented immediately.
The course emphasises experimentation discipline rather than guesswork. Participants learn how to design valid A/B tests, prioritise hypotheses, interpret results, and communicate findings to stakeholders. By the end of the programme, learners leave with a structured CRO workflow and practical templates they can apply to any marketing funnel.
Participants build optimisation hypotheses, run mock experiments, and analyse conversion test results.
Mentor-led workshops guide learners through practical scenarios and structured CRO experimentation workflows.
Learners gain practical CRO frameworks used by modern growth and performance marketing teams.
Design structured landing page experiments
Analyse user behaviour and friction points
Implement A/B testing frameworks effectively
Evaluate experiment results and insights
Communicate optimisation findings to stakeholders
Lead continuous conversion improvement programmes
Basic understanding of digital marketing channels.
Familiarity with website analytics concepts.
Experience managing or reviewing web pages.
Step-by-step learning journey from basics to professional practice
Master these in-demand skills through hands-on practice
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Choose the learning format that works best for you and your team
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Everything you need to know about the certification exams
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Credential
On successful completion of Landing Page Optimisation & CRO, learners receive an Xcademia Certificate of Completion. This standalone certificate is issued directly by Xcademia and is aligned with globally recognised frameworks and best practices.
Everything you need to know about this course
This programme is designed for marketers, growth specialists, UX professionals, and product marketers responsible for improving website performance and conversion rates.
Take the next step in your professional development