2-Day Instructor-Led Programme
Learn how to implement Google Analytics 4 for tracking, reporting and conversion measurement across digital platforms. This mentor-led programme uses practical scenarios to prepare you for GA4 setup, analysis and certification.
Duration
2 Days
Price
$1,799
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Google Analytics 4 (GA4) is the latest evolution of digital analytics, designed to provide deeper insights into user behaviour across websites and applications. As organisations transition to GA4, professionals must understand its event-based data model, tracking capabilities, and reporting tools to effectively measure performance.
This certification-aligned training programme covers the full GA4 lifecycle including setup, event tracking, audience building, reporting, and attribution. Participants gain hands-on experience configuring analytics environments and analysing user journeys to support data-driven marketing and business decisions.
Delivered as a mentor-led programme using practical scenarios, this course equips participants with the knowledge and confidence to apply GA4 in real-world environments and prepare for GA4 certification through structured, outcome-driven learning.
GA4 setup labs, event tracking exercises, and Looker Studio dashboard creation.
Mentors guide practical GA4 implementation, reporting, and certification-focused discussions.
Develop practical GA4 analytics, tracking, and performance measurement skills.
Implement event tracking and configuration
Design audience segmentation strategies
Evaluate conversion and attribution models
Communicate insights from analytics data
Optimise digital campaigns using GA4
Analyse GA4 reports and user behaviour
Basic understanding of websites or digital marketing.
Interest in data analysis and reporting.
Familiarity with online tools is helpful.e
Step-by-step learning journey from basics to professional practice
Master these in-demand skills through hands-on practice
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Choose the learning format that works best for you and your team
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Everything you need to know about the certification exams
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Everything you need to know about this course
Digital marketers, analysts, and professionals responsible for website or app performance tracking.
Take the next step in your professional development