3-Day Instructor-Led Programme
Learn how to plan, launch, and optimise Google Ads campaigns using structured targeting, bidding strategies, and reliable measurement. This mentor-led course uses practical scenarios to teach Performance Max controls, campaign hygiene, and effective paid search management.
Duration
3 Days
Price
$1,997
Google Ads is one of the most widely used digital advertising platforms for acquiring customers through search, display, and shopping channels. Running successful campaigns requires structured planning, strong campaign hygiene, and continuous optimisation based on reliable performance data.
This course introduces the key principles of Google Ads campaign design, including keyword strategy, bidding models, ad creation, audience targeting, and conversion tracking. Participants also explore modern campaign formats such as Performance Max and learn how to manage campaigns responsibly while maintaining visibility and control.
Delivered through mentor-led sessions and practical scenarios, the programme focuses on real-world campaign management rather than theory alone. By the end of the course, participants will understand how to structure accounts, optimise campaigns, and interpret advertising performance to support business growth.
Participants practise campaign planning, keyword structuring, and optimisation exercises using practical scenarios.
Experienced mentors guide learners through campaign decisions, optimisation frameworks, and real advertising case examples.
Build practical capabilities to manage and optimise paid search campaigns confidently.
Design structured Google Ads campaign strategies
Analyse advertising performance data
Implement keyword targeting and bidding strategies
Evaluate campaign effectiveness using reporting tools
Communicate advertising results to stakeholders
Optimise campaigns using testing frameworks
Basic understanding of digital marketing.
Familiarity with search engines and online advertising.
Basic data interpretation skills.
Step-by-step learning journey from basics to professional practice
Master these in-demand skills through hands-on practice
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Choose the learning format that works best for you and your team
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Everything you need to know about the certification exams
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Credential
On successful completion of Google Ads Training, learners receive an Xcademia Certificate of Completion. This standalone certificate is issued directly by Xcademia and is aligned with globally recognised frameworks and best practices.
Everything you need to know about this course
Digital marketing professionals who want to learn how to manage Google Ads campaigns effectively.
Take the next step in your professional development