2-Day Instructor-Led Programme
Learn how to design high-performing email campaigns that build inbox trust and deliver measurable engagement. This mentor-led training uses practical scenarios to teach segmentation, personalisation, lifecycle messaging, and email optimisation.
Duration
2 Days
Price
$1,799
Email marketing remains one of the most effective digital channels for customer engagement and revenue generation. However, increasing inbox competition and privacy expectations mean organisations must focus on trust, relevance, and meaningful personalisation. This course provides a structured approach to modern email marketing aligned with recognised best practices.
Participants learn how to design campaigns that deliver value to subscribers while supporting business goals. The programme covers segmentation strategy, personalisation techniques, deliverability fundamentals, lifecycle journeys, and performance measurement to ensure emails reach the inbox and drive engagement.
Delivered through mentor-led sessions and practical scenarios, learners apply concepts to real campaign situations including welcome journeys, promotional emails, retention messaging, and re-engagement programmes. By the end of the course, participants will have a practical framework for planning and optimising email marketing programmes that prioritise inbox trust and customer relevance.
Campaign planning workshops, segmentation exercises, and lifecycle email design scenarios.
Expert mentors guide participants through practical scenarios, campaign critique sessions, and optimisation frameworks.
Develop the practical capability to plan, launch, and optimise modern email marketing programmes.
Design structured email marketing programmes
Analyse campaign performance metrics
Implement segmentation and personalisation strategies
Evaluate deliverability and inbox trust factors
Communicate campaign performance insights
Lead optimisation through testing frameworks
Basic understanding of digital marketing
Familiarity with marketing campaigns
Interest in CRM or lifecycle marketing
Step-by-step learning journey from basics to professional practice
Master these in-demand skills through hands-on practice
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Choose the learning format that works best for you and your team
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Everything you need to know about the certification exams
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Credential
On successful completion of Email Marketing Training, learners receive an Xcademia Certificate of Completion. This standalone certificate is issued directly by Xcademia and is aligned with globally recognised frameworks and best practices.
Everything you need to know about this course
Marketing professionals responsible for email campaigns, CRM communications, or customer engagement.
Take the next step in your professional development