2-Day Instructor-Led Programme
Learn how to improve website performance through structured testing, user behaviour analysis and optimisation techniques. This mentor-led programme uses practical scenarios to apply A/B testing, heatmaps and iterative CRO strategies.
Duration
2 Days
Price
$1,799
Conversion Rate Optimisation (CRO) is essential for improving digital performance, increasing revenue, and maximising the value of existing traffic. Rather than focusing only on acquisition, organisations increasingly invest in optimising user journeys and experiences to drive measurable results.
This programme provides a structured approach to CRO, covering landing page optimisation, A/B testing methodologies, user behaviour analysis, and continuous improvement cycles. Participants learn how to identify friction points, test hypotheses, and make data-driven decisions that improve conversion outcomes.
Delivered as a mentor-led programme using practical scenarios, this course enables participants to design and execute CRO strategies, interpret behavioural insights, and implement iterative optimisation processes in real-world digital environments.
A/B testing exercises, heatmap analysis, and landing page optimisation scenarios.
Mentors guide practical CRO strategies, testing frameworks, and optimisation discussions.
Develop data-driven optimisation and conversion improvement capabilities.
Analyse user behaviour and conversion data
Design effective A/B testing experiments
Implement landing page optimisation strategies
Evaluate testing results and performance impact
Communicate insights for optimisation decisions
Lead iterative CRO improvement cycles
Basic understanding of digital marketing or websites.
Familiarity with analytics tools is helpful.
Interest in optimisation and user behaviour analysis.
Step-by-step learning journey from basics to professional practice
Master these in-demand skills through hands-on practice
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Choose the learning format that works best for you and your team
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Everything you need to know about the certification exams
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Credential
On successful completion of CRO: Conversion Rate Optimisation, learners receive an Xcademia Certificate of Completion. This standalone certificate is issued directly by Xcademia and is aligned with globally recognised frameworks and best practices.
Everything you need to know about this course
Digital marketers, UX professionals, analysts, and growth specialists focused on improving conversions.
Take the next step in your professional development