2-Day Instructor-Led Programme
Learn to craft high-converting copy across digital channels using proven frameworks and real-world scenarios. Build practical, mentor-led skills to write, test, and optimise messaging that drives measurable results.
Duration
2 Days
Price
$1,797
Copywriting is no longer just about creativity. It is about clarity, persuasion, and measurable outcomes. This programme equips you with the frameworks, techniques, and practical scenarios needed to write copy that performs across websites, ads, email, and social channels.
Through a mentor-led approach, you will learn how to align messaging with audience intent, brand voice, and business objectives. The course focuses on real-world application, helping you structure copy that captures attention, builds trust, and drives conversion.
By the end of the training, you will be able to confidently plan, write, and refine copy using structured methods, testing approaches, and optimisation techniques aligned with modern digital marketing practices.
Write, critique, and optimise real campaign copy using practical scenarios.
Guided sessions with expert feedback on copy structure, tone, and performance.
Develop conversion-focused writing skills aligned with real business outcomes.
Design persuasive copy using proven frameworks
Analyse audience intent and messaging effectiveness
Implement high-converting copy across channels
Evaluate copy performance using testing methods
Communicate brand voice consistently and clearly
Lead structured copywriting workflows
Basic understanding of digital marketing
Familiarity with business communication
Willingness to write and receive feedback
Step-by-step learning journey from basics to professional practice
Master these in-demand skills through hands-on practice
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Choose the learning format that works best for you and your team
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Everything you need to know about the certification exams
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Credential
On successful completion of Copywriting Mastery Training, learners receive an Xcademia Certificate of Completion. This standalone certificate is issued directly by Xcademia and is aligned with globally recognised frameworks and best practices.
Everything you need to know about this course
Yes, it is designed for those with basic marketing knowledge looking to improve writing skills.
Take the next step in your professional development