3-Day Instructor-Led Programme
Learn how to plan, execute and optimise paid social campaigns aligned with Meta Media Buying Professional objectives. This mentor-led programme uses practical scenarios to build skills in targeting, creatives and budget optimisation.
Duration
3 Days
Price
$1,999
Paid social advertising plays a critical role in driving growth, customer acquisition, and brand visibility across digital platforms. Meta’s advertising ecosystem enables organisations to reach highly targeted audiences, but requires structured planning and optimisation to deliver measurable outcomes.
This certification-aligned training programme focuses on the practical skills required to design, manage, and optimise campaigns using Meta platforms. Participants learn campaign structures, audience targeting strategies, creative testing methods, and budget optimisation techniques aligned with real-world marketing scenarios.
Delivered as a mentor-led programme using practical scenarios, this course enables participants to confidently manage paid social campaigns, interpret performance data, and align their knowledge with Meta Media Buying Professional expectations.
Campaign setup exercises, audience targeting labs, and creative testing scenarios.
Mentors guide practical discussions on campaign optimisation, performance metrics, and certification preparation.
Develop paid media strategy, optimisation, and performance analysis expertise.
Analyse paid social campaign performance
Design effective campaign structures
Implement audience targeting strategies
Evaluate creative performance and testing
Optimise budgets for campaign efficiency
Communicate insights from campaign data
Basic understanding of digital marketing concepts.
Familiarity with social media platforms.
Interest in paid advertising and analytics.
Step-by-step learning journey from basics to professional practice
Master these in-demand skills through hands-on practice
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Choose the learning format that works best for you and your team
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Everything you need to know about the certification exams
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Credential
On successful completion of Meta Certified Media Buying Professional Training, learners receive an Xcademia Certificate of Completion. This standalone certificate is issued directly by Xcademia and is aligned with globally recognised frameworks and best practices.
Everything you need to know about this course
Digital marketers, media buyers, and professionals managing paid social campaigns.
Take the next step in your professional development