2-Day Instructor-Led Programme
Use AI for content creation, campaigns, SEO, and audience segmentation. Apply prompt engineering and brand voice controls for consistent marketing output.
Duration
2 Days
Price
$1,999
Marketing teams are rapidly adopting AI to scale content production, improve targeting, and drive campaign performance. This course provides practical, hands-on training to help marketing and content professionals effectively integrate AI into their workflows while maintaining creativity and brand consistency.
Participants will explore how AI can support content generation, campaign ideation, SEO optimisation, and customer segmentation. The course also focuses on prompt engineering techniques and establishing brand voice guardrails to ensure consistent, high-quality outputs across all channels.
By the end of the programme, learners will be able to plan and execute AI-assisted marketing strategies, optimise content for search and engagement, and evaluate AI outputs for quality and alignment with brand standards. This course is ideal for teams looking to scale marketing efforts using AI responsibly and effectively.
Create campaigns, content, and SEO strategies using AI tools in guided practical exercises.
Expert-led sessions focused on real marketing use cases and AI-driven workflows.
Develop practical AI marketing skills to improve content, campaigns, and audience targeting.
Apply AI to content creation and campaign workflows
Generate and optimise marketing content using AI
Improve SEO strategies with AI tools
Segment audiences and personalise campaigns
Design effective prompts for marketing tasks
Maintain brand consistency using AI guardrails
Basic understanding of marketing concepts
Familiarity with digital marketing channels
Interest in AI tools and automation
Step-by-step learning journey from basics to professional practice
Master these in-demand skills through hands-on practice
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Choose the learning format that works best for you and your team
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Everything you need to know about the certification exams
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Everything you need to know about this course
No, the course is designed for marketing professionals new to AI.
Take the next step in your professional development