---
url: "https://xcademia.com/courses/salesforce-marketing-cloud-training"
title: Salesforce Marketing Cloud Training
description: "Learn Salesforce Marketing Cloud with Email Studio, Journey Builder and automation in this mentor-led course aligned to Marketing Cloud Associate certification."
publishedAt: "2026-04-08T11:57:49.41516+00:00"
updatedAt: "2026-04-08T11:57:49.41516+00:00"
type: course
code: "ITS-0119"
level: Practitioner
duration_days: "3"
track: Salesforce CRM
category: "IT Service, Governance & Compliance"
credential_tier: tier1
price_gbp: "1999"
---

# Salesforce Marketing Cloud Training

> Create data-driven marketing campaigns through mentor-led sessions and practical scenarios using Salesforce Marketing Cloud. Build expertise in journeys, automation, and personalisation aligned with Marketing Cloud Associate certification.

## Overview

The Salesforce Marketing Cloud Training equips professionals with the skills to design and execute personalised, data-driven marketing campaigns. This mentor-led programme focuses on practical scenarios that reflect real marketing operations, enabling learners to build effective customer engagement strategies across channels.

Participants will explore core Marketing Cloud tools including Email Studio, Journey Builder, and audience segmentation. The course also covers automation workflows, campaign analytics, and personalisation techniques, helping learners optimise customer journeys and improve campaign performance.

Aligned with the Salesforce Marketing Cloud Associate certification objectives, this programme prepares learners to confidently manage and optimise marketing automation platforms. By combining strategic marketing insights with technical execution, participants will be ready to deliver measurable business outcomes.

## Prerequisites

- Basic understanding of digital marketing
- Familiarity with CRM concepts
- Prior Salesforce exposure recommended

## What you will learn

- Design personalised marketing campaigns
- Analyse audience data for segmentation
- Implement automated customer journeys
- Evaluate campaign performance metrics
- Communicate marketing insights effectively
- Lead marketing automation initiatives

## Skills you will gain

- Email campaign creation
- Customer journey design
- Audience segmentation techniques
- Marketing automation workflows
- Campaign performance analytics
- Personalisation strategies

## Career progression

- Marketing Cloud Specialist
- Digital Marketing Analyst
- CRM Marketing Manager
- Campaign Manager
- Marketing Automation Executive

## Curriculum

1. **Module 1**
2. **Module 2**
3. **Module 3**
4. **Module 4**

## Exam & certification

## Delivery options

- **Live Online** — Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
- **Onsite Training** — We come to you. Training delivered at your workplace for teams of 6 or more.
- **Venue-Based** — Classroom training at a professional venue. Ideal for focused, immersive learning.
- **Blended** — Combine online and in-person learning for maximum flexibility and impact.

## Frequently asked questions

**Do I need marketing experience before joining?**

Basic understanding of digital marketing is recommended.



**Is this course aligned with certification?**

Yes, it aligns with the Marketing Cloud Associate exam objectives.



**Will I learn hands-on campaign building?**

Yes, the course includes practical campaign and journey exercises.



**Does the course cover automation tools?**

Yes, including Journey Builder and Automation Studio.



**What roles can I pursue after this course?**

Marketing Cloud Specialist, Campaign Manager, and CRM Marketing roles.

## Course at a glance

| Field | Value |
| --- | --- |
| Code | ITS-0119 |
| Duration | 3 days |
| Level | Practitioner |
| Track | Salesforce CRM |
| Category | IT Service, Governance & Compliance |
| Credential tier | tier1 |
| Price (GBP) | £1999 |

---

## About this content

This Markdown course profile is the citation-grade twin of [Salesforce Marketing Cloud Training](https://xcademia.com/courses/salesforce-marketing-cloud-training). It is published by **Xcademia** (UK Companies House 12322710) and is available for AI search engines and large language models to index, summarise, and cite.

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