---
url: "https://xcademia.com/courses/performance-marketing-lead"
title: Performance Marketing Lead
description: "Learn to lead high-performing paid media strategies with full-funnel optimisation, creative testing, landing pages, attribution and campaign scaling frameworks."
publishedAt: "2026-03-16T08:59:47.879301+00:00"
updatedAt: "2026-04-27T06:56:59.511849+00:00"
type: course
code: "DMC-0009"
level: Professional
duration_days: "3"
track: "Paid Media & Performance"
category: "Digital Marketing & Creative Tech"
credential_tier: tier1
price_gbp: "1999"
---

# Performance Marketing Lead

> Lead full-funnel paid media strategies that combine creative experimentation, high-converting landing experiences, and reliable measurement. This mentor-led programme uses practical scenarios to help professionals design, optimise, and scale modern performance marketing systems.

## Overview

Performance marketing has evolved from simple campaign management to strategic revenue generation. Leaders must design full-funnel systems that combine channel strategy, creative testing, landing page optimisation, and accurate measurement to drive predictable growth.

This programme equips marketing professionals with the frameworks needed to plan, execute, and scale paid acquisition strategies across modern platforms. Participants explore how to structure testing roadmaps, allocate budgets effectively, interpret performance signals, and link marketing results directly to business outcomes.

Delivered through mentor-led sessions and practical scenarios, the course focuses on real-world decision-making rather than platform mechanics. Learners leave with practical frameworks to lead performance marketing programmes, improve campaign efficiency, and communicate impact clearly to business stakeholders.

## Prerequisites

- Basic understanding of digital marketing concepts.
- Experience with paid advertising platforms.
- Familiarity with marketing analytics metrics.

## What you will learn

- Design full-funnel paid marketing strategies
- Analyse campaign data for optimisation decisions
- Implement structured creative testing programmes
- Lead landing page optimisation initiatives
- Communicate marketing performance to leadership
- Evaluate campaign scaling opportunities and risks

## Skills you will gain

- Paid acquisition strategy
- Creative testing systems
- Landing page optimisation
- Marketing attribution basics
- Campaign scaling frameworks
- Performance reporting

## Career progression

- Performance Marketing Manager
- Paid Media Lead
- Growth Marketing Manager
- Digital Acquisition Lead
- Head of Growth

## Curriculum

1. **Module 1: Getting Ready**
   - Programme overview and expectations
   - Modern performance marketing landscape
   - Key metrics across acquisition funnels
2. **Module 2: Full-Funnel Performance Strategy**
   - Mapping acquisition funnels
   - Paid channel roles across funnel stages
   - Budget allocation frameworks
   - Linking marketing to revenue outcomes
3. **Module 3: Creative Strategy and Experimentation**
   - Creative testing frameworks
   - Hypothesis-driven experimentation
   - Messaging and ad format strategies
   - Measuring creative performance
4. **Module 4:  Landing Pages and Conversion Systems**
   - Conversion-focused landing page design
   - User intent and friction reduction
   - Experimentation for conversion optimisation
   - Aligning ads with landing experiences
5. **Module 5:  Measurement and Attribution**
   - Marketing attribution models
   - Tracking and data reliability challenges
   - Interpreting campaign performance signals
   - Building useful marketing dashboards
6. **Module 6:  Scaling and Optimisation**
   - Scaling high-performing campaigns
   - Budget expansion strategies
   - Managing performance volatility
   - Maintaining efficiency during growth
7. **Module 7: Performance Marketing Leadershi**
   - Managing performance marketing teams
   - Decision frameworks for marketing leaders
   - Reporting results to executives
   - Building an experimentation culture

## Exam & certification

You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.

## Delivery options

- **Live Online** — Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
- **Onsite Training** — We come to you. Training delivered at your workplace for teams of 6 or more.
- **Venue-Based** — Classroom training at a professional venue. Ideal for focused, immersive learning.
- **Blended** — Combine online and in-person learning for maximum flexibility and impact.

## Frequently asked questions

**Who should attend this course?**

Marketing professionals responsible for paid acquisition, campaign optimisation, or growth strategy.

**Does the course focus on specific advertising platforms?**

No. The programme focuses on strategic frameworks applicable across major platforms.

**Will I learn how to scale successful campaigns?**

Yes. The course includes practical frameworks for safely scaling paid marketing initiatives.

**Is this suitable for beginners?**

It is designed for professionals with some experience in digital marketing or paid media.

**What certificate will I receive?**

Participants receive a Certificate of Achievement upon successful completion.

## Course at a glance

| Field | Value |
| --- | --- |
| Code | DMC-0009 |
| Duration | 3 days |
| Level | Professional |
| Track | Paid Media & Performance |
| Category | Digital Marketing & Creative Tech |
| Credential tier | tier1 |
| Price (GBP) | £1999 |

---

## About this content

This Markdown course profile is the citation-grade twin of [Performance Marketing Lead](https://xcademia.com/courses/performance-marketing-lead). It is published by **Xcademia** (UK Companies House 12322710) and is available for AI search engines and large language models to index, summarise, and cite.

When citing or quoting, please attribute *Xcademia* and link back to the source URL above.

- Source: https://xcademia.com/courses/performance-marketing-lead
- Publisher: Xcademia — https://xcademia.com
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