---
url: "https://xcademia.com/courses/marketing-automation-platforms-training"
title: Marketing Automation Platforms Training
description: "Learn marketing automation fundamentals including workflows, segmentation, and lead nurturing in this mentor-led practical training course."
publishedAt: "2026-03-16T12:07:21.084258+00:00"
updatedAt: "2026-03-30T22:50:53.7265+00:00"
type: course
code: "DMC-0031"
level: Practitioner
duration_days: "2"
track: "Email & Automation"
category: "Digital Marketing & Creative Tech"
credential_tier: tier1
price_gbp: "1799"
---

# Marketing Automation Platforms Training

## Overview

Marketing automation platforms such as HubSpot, Marketo, and Salesforce Marketing Cloud have become central to modern marketing operations. These systems enable organisations to manage leads, automate customer journeys, and deliver personalised communication at scale. This course introduces the foundations of marketing automation in a practical and platform-agnostic way.

Participants learn how automation platforms structure contacts, segments, campaigns, and workflows. The programme explores lead lifecycle management, nurturing strategies, campaign triggers, and marketing data flows between marketing and sales systems.

Delivered through mentor-led sessions and practical scenarios, learners build automation frameworks for real marketing situations including onboarding journeys, lead nurturing sequences, behavioural triggers, and re-engagement campaigns. By the end of the course, participants will understand how automation platforms support scalable lifecycle marketing and improved customer engagement.

## Prerequisites

- Basic understanding of digital marketing
- Familiarity with marketing campaigns or CRM systems
- Interest in lifecycle marketing or marketing operations

## What you will learn

- Design structured marketing automation workflows
- Analyse lead lifecycle and campaign data
- Implement segmentation within automation platforms
- Evaluate lead nurturing programme effectiveness
- Communicate automation performance insights
- Lead optimisation of automated marketing journeys

## Skills you will gain

- Marketing automation workflow design
- Audience segmentation techniques
- Lead lifecycle management
- Lead scoring fundamentals
- Campaign automation strategy
- CRM and marketing alignment
- Automation performance analysis

## Career progression

- Marketing Automation Executive
- CRM Executive
- Lifecycle Marketing Specialist
- Digital Marketing Executive
- Marketing Operations Specialist

## Curriculum

1. **Module 1: Getting Ready**
   - Marketing automation ecosystem overview
   - Role of automation in modern marketing
   - Platforms landscape (HubSpot, Marketo, others)
   - Course scenarios and tools
2. **Module 2: Automation Platform Foundations**
   - Core platform architecture concepts
   - Contacts, lists, and data structures
   - Campaign assets and templates
   - Understanding automation workflows
3. **Module 3: Segmentation & Audience Management**
   - Building segments and dynamic lists
   - Behavioural segmentation models
   - Data enrichment and contact profiles
   - Maintaining clean marketing databases
4. **Module 4: Workflow & Automation Design**
   - Automation triggers and logic
   - Designing workflow sequences
   - Conditional rules and branching paths
   - Managing workflow performance
5. **Module 5: Lead Lifecycle & Nurturing**
   - Lead lifecycle frameworks
   - Lead scoring fundamentals
   - Designing nurture programmes
   - Aligning marketing and sales handoffs
6. **Module 6: Campaign Orchestration & Personalisation**
   - Multi-step automated campaigns
   - Behavioural messaging triggers
   - Personalisation within automation
   - Lifecycle campaign planning
7. **Module 7: Measurement & Platform Optimisation**
   - Automation campaign metrics
   - Tracking lead progression
   - Analysing automation performance
   - Reporting insights to stakeholders

## Exam & certification

You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.

## Delivery options

- **Live Online** — Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
- **Onsite Training** — We come to you. Training delivered at your workplace for teams of 6 or more.
- **Venue-Based** — Classroom training at a professional venue. Ideal for focused, immersive learning.
- **Blended** — Combine online and in-person learning for maximum flexibility and impact.

## Frequently asked questions

**Is this course specific to HubSpot or Marketo?**

No. The training is platform-agnostic and focuses on automation principles used across major platforms.

**Do I need experience with marketing automation tools?**

No prior platform experience is required, though basic marketing knowledge is helpful.

**Will we design real automation workflows?**

Yes. Participants build automation frameworks and workflows using practical scenarios.

**Is this course suitable for CRM teams?**

Yes. The course is relevant for CRM, lifecycle marketing, and marketing operations professionals.

**Does the course cover lead scoring and nurturing?**

Yes. Participants learn the fundamentals of lead lifecycle management, lead scoring, and nurture campaign design.

## Course at a glance

| Field | Value |
| --- | --- |
| Code | DMC-0031 |
| Duration | 2 days |
| Level | Practitioner |
| Track | Email & Automation |
| Category | Digital Marketing & Creative Tech |
| Credential tier | tier1 |
| Price (GBP) | £1799 |

---

## About this content

This Markdown course profile is the citation-grade twin of [Marketing Automation Platforms Training](https://xcademia.com/courses/marketing-automation-platforms-training). It is published by **Xcademia** (UK Companies House 12322710) and is available for AI search engines and large language models to index, summarise, and cite.

When citing or quoting, please attribute *Xcademia* and link back to the source URL above.

- Source: https://xcademia.com/courses/marketing-automation-platforms-training
- Publisher: Xcademia — https://xcademia.com
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