---
url: "https://xcademia.com/courses/landing-page-optimisation-cro"
title: "Landing Page Optimisation & CRO"
description: "Learn practical landing page optimisation and CRO skills through mentor-led experimentation workshops, behavioural analysis, and proven A/B testing frameworks."
publishedAt: "2026-03-16T10:53:17.517052+00:00"
updatedAt: "2026-05-20T06:09:19.238097+00:00"
type: course
code: "DMC-0017"
level: Practitioner
duration_days: "2"
track: "Paid Media & Performance"
category: "Digital Marketing & Creative Tech"
credential_tier: tier1
price_gbp: "1799"
---

# Landing Page Optimisation & CRO

> Learn how to systematically improve landing page performance using proven conversion rate optimisation frameworks and experimentation methods. This mentor-led course uses practical scenarios and testing workflows to turn traffic into measurable business results.

## Overview

Landing pages are where marketing investment turns into measurable business outcomes. This course focuses on the practical skills needed to improve conversion performance through structured optimisation, experimentation, and behavioural insight. Participants learn how to identify friction points, design high-performing pages, and run controlled experiments that produce reliable improvements.

Across two mentor-led days, learners explore how users make decisions on landing pages and how small design, messaging, and structural changes influence conversion rates. Through practical scenarios, participants analyse real landing page examples, identify optimisation opportunities, and build test plans that can be implemented immediately.

The course emphasises experimentation discipline rather than guesswork. Participants learn how to design valid A/B tests, prioritise hypotheses, interpret results, and communicate findings to stakeholders. By the end of the programme, learners leave with a structured CRO workflow and practical templates they can apply to any marketing funnel.

## Prerequisites

- Basic understanding of digital marketing channels.
- Familiarity with website analytics concepts.
- Experience managing or reviewing web pages.

## What you will learn

- Design structured landing page experiments
- Analyse user behaviour and friction points
- Implement A/B testing frameworks effectively
- Evaluate experiment results and insights
- Communicate optimisation findings to stakeholders
- Lead continuous conversion improvement programmes

## Skills you will gain

- Conversion rate optimisation fundamentals
- Landing page performance analysis
- A/B testing design
- User behaviour interpretation
- Hypothesis development frameworks
- Experiment result analysis
- CRO reporting and insights

## Career progression

- Conversion Optimisation Specialist
- Growth Marketer
- Performance Marketing Manager
- Digital Marketing Manager
- Product Marketing Manager

## Curriculum

1. **Module 1: Getting Ready**
   - CRO fundamentals and course orientation
   - Understanding conversion metrics and KPIs
   - CRO workflow overview
   - Tools used in optimisation projects
2. **Module 2: Conversion Psychology & User Behaviour**
   - How users make decisions online
   - Friction vs motivation on landing pages
   - Trust signals and credibility indicators
   - Behavioural principles in digital marketing
3. **Module 3: Landing Page Structure & High-Converting Design**
   - Above-the-fold impact and clarity
   - Messaging hierarchy and visual flow
   - Effective call-to-action placement
   - Form design and lead capture optimisation
4. **Module 4: Conversion Research & Opportunity Discovery**
   - Analysing user behaviour data
   - Heatmaps, session recordings, surveys
   - Identifying friction and drop-off points
   - Generating CRO hypotheses
5. **Module 5: Experimentation & A/B Testing**
   - A/B test design principles
   - Valid testing vs biased results
   - Experiment prioritisation frameworks
   - Statistical thinking for marketers
6. **Module 6: CRO Tools, Workflow & Reporting**
   - Experiment tracking workflows
   - CRO testing tools overview
   - Interpreting experiment results
   - Communicating results to stakeholders
7. **Module 7: Building a Continuous Optimisation System**
   - Creating a CRO roadmap
   - Scaling experimentation programmes
   - Integrating CRO with paid traffic strategy
   - Governance and documentation practices

## Exam & certification

You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.

## Delivery options

- **Live Online** — Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
- **Onsite Training** — We come to you. Training delivered at your workplace for teams of 6 or more.
- **Venue-Based** — Classroom training at a professional venue. Ideal for focused, immersive learning.
- **Blended** — Combine online and in-person learning for maximum flexibility and impact.

## Frequently asked questions

**Who should attend this course?**

This programme is designed for marketers, growth specialists, UX professionals, and product marketers responsible for improving website performance and conversion rates.

**Do I need technical or coding skills?**

No. The course focuses on optimisation strategy, experimentation design, and interpretation of results rather than development work.

**Does this course include practical exercises?**

Yes. The programme is mentor-led and includes practical scenarios, optimisation exercises, and experiment design workshops.

**Does this course need an exam?**

No. There is no required exam. Participants receive a Certificate of Completion after attending the full programme.

**What tools are discussed in the course?**

Common CRO tools such as A/B testing platforms, analytics tools, and behavioural analysis software are reviewed conceptually during the training.

## Course at a glance

| Field | Value |
| --- | --- |
| Code | DMC-0017 |
| Duration | 2 days |
| Level | Practitioner |
| Track | Paid Media & Performance |
| Category | Digital Marketing & Creative Tech |
| Credential tier | tier1 |
| Price (GBP) | £1799 |

---

## About this content

This Markdown course profile is the citation-grade twin of [Landing Page Optimisation & CRO](https://xcademia.com/courses/landing-page-optimisation-cro). It is published by **Xcademia** (UK Companies House 12322710) and is available for AI search engines and large language models to index, summarise, and cite.

When citing or quoting, please attribute *Xcademia* and link back to the source URL above.

- Source: https://xcademia.com/courses/landing-page-optimisation-cro
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