---
url: "https://xcademia.com/courses/google-analytics-4-ga4-certification-training"
title: Google Analytics 4 (GA4) Certification Training
description: "Learn GA4 setup, event tracking, reporting, attribution and dashboards in this mentor-led certification training using practical scenarios."
publishedAt: "2026-03-19T10:29:01.325791+00:00"
updatedAt: "2026-04-24T10:07:42.034838+00:00"
type: course
code: "DMC-0072"
level: Practitioner
duration_days: "2"
track: "SEO & Analytics"
category: "Digital Marketing & Creative Tech"
credential_tier: tier1
price_gbp: "1799"
---

# Google Analytics 4 (GA4) Certification Training

> Learn how to implement Google Analytics 4 for tracking, reporting and conversion measurement across digital platforms. This mentor-led programme uses practical scenarios to prepare you for GA4 setup, analysis and certification.

## Overview

Google Analytics 4 (GA4) is the latest evolution of digital analytics, designed to provide deeper insights into user behaviour across websites and applications. As organisations transition to GA4, professionals must understand its event-based data model, tracking capabilities, and reporting tools to effectively measure performance.

This certification-aligned training programme covers the full GA4 lifecycle including setup, event tracking, audience building, reporting, and attribution. Participants gain hands-on experience configuring analytics environments and analysing user journeys to support data-driven marketing and business decisions.

Delivered as a mentor-led programme using practical scenarios, this course equips participants with the knowledge and confidence to apply GA4 in real-world environments and prepare for GA4 certification through structured, outcome-driven learning.

## Prerequisites

- Basic understanding of websites or digital marketing.
- Interest in data analysis and reporting.
- Familiarity with online tools is helpful.e

## What you will learn

- Implement event tracking and configuration
- Design audience segmentation strategies
- Evaluate conversion and attribution models
- Communicate insights from analytics data
- Optimise digital campaigns using GA4
- Analyse GA4 reports and user behaviour

## Skills you will gain

- GA4 setup and configuration
- Event tracking techniques
- Audience segmentation methods
- Reporting and dashboards
- Conversion tracking basics
- Attribution model understanding

## Career progression

- Digital Marketing Analyst
- Web Analytics Specialist
- Performance Marketing Analyst
- Data Analyst
- Growth Analyst

## Curriculum

1. **Module 1: Getting Ready**
   - GA4 overview and account access
   - Programme roadmap and expectations
2. **Module 2: GA4 Setup and Configuration**
   - Account and property setup
   - Data streams and tagging basics
   - Implementation approaches
3. **Module 3: Event Tracking and Data Collection**
   - Event-based data model
   - Configuring events and parameters
   - Tracking conversions and user interactions
4. **Module 4: Audiences and User Insights**
   - Audience creation and segmentation
   - User behaviour analysis
   - Engagement and lifecycle reporting
5. **Module 5: Reporting and Looker Studio**
   - Standard reports and explorations
   - Custom reporting techniques
   - Building dashboards in Looker Studio
6. **Module 6: Conversion Measurement and Attribution**
   - Defining and measuring conversions
   - Attribution models and analysis
   - Campaign performance tracking
7. **Module 7: Practical GA4 Use Cases**
   - Real-world analytics scenarios
   - Interpreting insights for decisions
   - Optimisation strategies using GA4 data

## Exam & certification

You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.

## Delivery options

- **Live Online** — Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
- **Onsite Training** — We come to you. Training delivered at your workplace for teams of 6 or more.
- **Venue-Based** — Classroom training at a professional venue. Ideal for focused, immersive learning.
- **Blended** — Combine online and in-person learning for maximum flexibility and impact.

## Frequently asked questions

**Who should attend this GA4 training course?**

Digital marketers, analysts, and professionals responsible for website or app performance tracking.

**Do I need prior Google Analytics experience?**

No, the course covers fundamentals and builds practical skills step by step.

**Will this course help me pass the GA4 certification?**

Yes, it is aligned with GA4 certification objectives and includes practical preparation.

**Does the course include hands-on practice?**

Yes, participants complete setup labs, tracking exercises, and reporting scenarios.

**What certificate will I receive?**

Participants receive an Xcademia Certificate of Completion after completing the programme.

## Course at a glance

| Field | Value |
| --- | --- |
| Code | DMC-0072 |
| Duration | 2 days |
| Level | Practitioner |
| Track | SEO & Analytics |
| Category | Digital Marketing & Creative Tech |
| Credential tier | tier1 |
| Price (GBP) | £1799 |

---

## About this content

This Markdown course profile is the citation-grade twin of [Google Analytics 4 (GA4) Certification Training](https://xcademia.com/courses/google-analytics-4-ga4-certification-training). It is published by **Xcademia** (UK Companies House 12322710) and is available for AI search engines and large language models to index, summarise, and cite.

When citing or quoting, please attribute *Xcademia* and link back to the source URL above.

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