---
url: "https://xcademia.com/courses/google-ads-training"
title: Google Ads Training
description: "Learn Google Ads campaign setup, optimisation, Performance Max controls, and conversion tracking in this mentor-led paid search training course."
publishedAt: "2026-03-16T09:39:49.08588+00:00"
updatedAt: "2026-03-30T22:50:53.7265+00:00"
type: course
code: "DMC-0011"
level: Practitioner
duration_days: "3"
track: "Paid Media & Performance"
category: "Digital Marketing & Creative Tech"
credential_tier: tier1
price_gbp: "1999"
---

# Google Ads Training

> Learn how to plan, launch, and optimise Google Ads campaigns using structured targeting, bidding strategies, and reliable measurement. This mentor-led course uses practical scenarios to teach Performance Max controls, campaign hygiene, and effective paid search management.

## Overview

Google Ads is one of the most widely used digital advertising platforms for acquiring customers through search, display, and shopping channels. Running successful campaigns requires structured planning, strong campaign hygiene, and continuous optimisation based on reliable performance data.

This course introduces the key principles of Google Ads campaign design, including keyword strategy, bidding models, ad creation, audience targeting, and conversion tracking. Participants also explore modern campaign formats such as Performance Max and learn how to manage campaigns responsibly while maintaining visibility and control.

Delivered through mentor-led sessions and practical scenarios, the programme focuses on real-world campaign management rather than theory alone. By the end of the course, participants will understand how to structure accounts, optimise campaigns, and interpret advertising performance to support business growth.

## Prerequisites

- Basic understanding of digital marketing.
- Familiarity with search engines and online advertising.
- Basic data interpretation skills.

## What you will learn

- Design structured Google Ads campaign strategies
- Analyse advertising performance data
- Implement keyword targeting and bidding strategies
- Evaluate campaign effectiveness using reporting tools
- Communicate advertising results to stakeholders
- Optimise campaigns using testing frameworks

## Skills you will gain

- Google Ads campaign structure
- Keyword targeting strategies
- Responsive search ad creation
- Performance Max basics
- Conversion tracking fundamentals
- Campaign optimisation practices

## Career progression

- Digital Marketing Executive
- Paid Media Specialist
- Performance Marketing Executive
- Marketing Analyst
- Growth Marketing Specialist

## Curriculum

1. **Module 1: Getting Ready**
   - Programme introduction and expectations
   - Overview of Google Ads ecosystem
   - Key digital advertising metrics
2. **Module 2: Google Ads Foundations**
   - Account structure and campaign hierarchy
   - Campaign objectives and formats
   - Keyword research fundamentals
   - Understanding search intent
3. **Module 3: Search Campaign Setup**
   - Keyword match types
   - Writing responsive search ads
   - Budget management and bidding strategies
   - Negative keywords and campaign hygiene
4. **Module 4: Display and Audience Targeting**
   - Google Display Network overview
   - Audience targeting methods
   - Ad creative formats and placements
   - Brand safety considerations
5. **Module 5: Performance Max Campaigns**
   - Structure of Performance Max campaigns
   - Asset groups and creative signals
   - Managing automation responsibly
   - Maintaining campaign visibility and control
6. **Module 6: Conversion Tracking and Measurement**
   - Conversion tracking fundamentals
   - Campaign performance reporting
   - Interpreting marketing metrics
   - Linking advertising performance to outcomes
7. **Module 7: Campaign Optimisation and Governance**
   - Ongoing optimisation routines
   - Budget adjustments and bid optimisation
   - Ad testing strategies
   - Maintaining long-term campaign hygiene

## Exam & certification

You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.

## Delivery options

- **Live Online** — Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
- **Onsite Training** — We come to you. Training delivered at your workplace for teams of 6 or more.
- **Venue-Based** — Classroom training at a professional venue. Ideal for focused, immersive learning.
- **Blended** — Combine online and in-person learning for maximum flexibility and impact.

## Frequently asked questions

**Who should attend this course?**

Digital marketing professionals who want to learn how to manage Google Ads campaigns effectively.

**Will the course cover Performance Max campaigns?**

Yes. Participants learn the structure, controls, and optimisation considerations of Performance Max.

**Do I need previous experience with Google Ads?**

Basic digital marketing knowledge is helpful, but prior Google Ads experience is not required.

**Will I receive a certificate after completing the course?**

Yes. Participants receive a Certificate of Completion from Xcademia.

**Does the course prepare me for Google Ads certification exams?**

The course aligns with exam topics and can support preparation, but certification exams must be taken separately via Google Skillshop.

## Course at a glance

| Field | Value |
| --- | --- |
| Code | DMC-0011 |
| Duration | 3 days |
| Level | Practitioner |
| Track | Paid Media & Performance |
| Category | Digital Marketing & Creative Tech |
| Credential tier | tier1 |
| Price (GBP) | £1999 |

---

## About this content

This Markdown course profile is the citation-grade twin of [Google Ads Training](https://xcademia.com/courses/google-ads-training). It is published by **Xcademia** (UK Companies House 12322710) and is available for AI search engines and large language models to index, summarise, and cite.

When citing or quoting, please attribute *Xcademia* and link back to the source URL above.

- Source: https://xcademia.com/courses/google-ads-training
- Publisher: Xcademia — https://xcademia.com
- Catalogue index: https://xcademia.com/llms-full.txt