---
url: "https://xcademia.com/courses/cro-conversion-rate-optimisation"
title: "CRO: Conversion Rate Optimisation"
description: "Learn CRO, A/B testing, heatmaps and user behaviour analysis in this mentor-led programme focused on improving website conversions."
publishedAt: "2026-03-19T11:23:26.632461+00:00"
updatedAt: "2026-03-30T22:50:53.7265+00:00"
type: course
code: "DMC-0076"
level: Practitioner
duration_days: "2"
track: "Paid Media & Performance"
category: "Digital Marketing & Creative Tech"
credential_tier: tier1
price_gbp: "1799"
---

# CRO: Conversion Rate Optimisation

> Learn how to improve website performance through structured testing, user behaviour analysis and optimisation techniques. This mentor-led programme uses practical scenarios to apply A/B testing, heatmaps and iterative CRO strategies.

## Overview

Conversion Rate Optimisation (CRO) is essential for improving digital performance, increasing revenue, and maximising the value of existing traffic. Rather than focusing only on acquisition, organisations increasingly invest in optimising user journeys and experiences to drive measurable results.

This programme provides a structured approach to CRO, covering landing page optimisation, A/B testing methodologies, user behaviour analysis, and continuous improvement cycles. Participants learn how to identify friction points, test hypotheses, and make data-driven decisions that improve conversion outcomes.

Delivered as a mentor-led programme using practical scenarios, this course enables participants to design and execute CRO strategies, interpret behavioural insights, and implement iterative optimisation processes in real-world digital environments.

## Prerequisites

- Basic understanding of digital marketing or websites.
- Familiarity with analytics tools is helpful.
- Interest in optimisation and user behaviour analysis.

## What you will learn

- Analyse user behaviour and conversion data
- Design effective A/B testing experiments
- Implement landing page optimisation strategies
- Evaluate testing results and performance impact
- Communicate insights for optimisation decisions
- Lead iterative CRO improvement cycles

## Skills you will gain

- Conversion rate optimisation fundamentals
- A/B testing methodologies
- User behaviour analysis
- Heatmap and session insights
- Landing page optimisation
- Iterative testing strategies

## Career progression

- CRO Specialist
- Digital Marketing Analyst
- UX Analyst
- Growth Marketer
- Performance Optimisation Specialist

## Curriculum

1. **Module 1: Getting Ready**
   - CRO fundamentals and business impact
   - Programme roadmap and expectations
2. **Module 2: Introduction to CRO Strategy**
   - Role of CRO in digital marketing
   - Conversion funnels and user journeys
   - Identifying optimisation opportunities
3. **Module 3: A/B Testing Methodology**
   - Designing experiments and hypotheses
   - Test setup and control vs variation
   - Interpreting test results
4. **Module 4: User Behaviour Analysis**
   - Understanding user intent and actions
   - Heatmaps and session recordings (Hotjar)
   - Identifying friction and drop-off points
5. **Module 5: Landing Page Optimisation**
   - Best practices for high-converting pages
   - Content, design, and UX considerations
   - Testing elements and layouts
6. **Module 6: Iterative Optimisation Cycles**
   - Continuous improvement frameworks
   - Prioritising tests and experiments
   - Scaling optimisation efforts
7. **Module 7: Practical CRO Scenarios**
   - Real-world CRO case studies
   - Experiment design and analysis exercises
   - Optimisation decision-making scenarios

## Exam & certification

You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.

## Delivery options

- **Live Online** — Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
- **Onsite Training** — We come to you. Training delivered at your workplace for teams of 6 or more.
- **Venue-Based** — Classroom training at a professional venue. Ideal for focused, immersive learning.
- **Blended** — Combine online and in-person learning for maximum flexibility and impact.

## Frequently asked questions

**Who should attend this CRO course?**

Digital marketers, UX professionals, analysts, and growth specialists focused on improving conversions.

**Do I need technical skills for CRO?**

No, the course focuses on practical and analytical approaches rather than technical implementation.

**Will I learn real testing tools?**

Yes, the course includes exposure to tools like heatmaps and testing platforms.

**Is A/B testing covered in detail?**

Yes, the programme provides structured guidance on designing and analysing experiments.

**What certificate will I receive?**

Participants receive an Xcademia Practitioner Certificate after completing the programme.

## Course at a glance

| Field | Value |
| --- | --- |
| Code | DMC-0076 |
| Duration | 2 days |
| Level | Practitioner |
| Track | Paid Media & Performance |
| Category | Digital Marketing & Creative Tech |
| Credential tier | tier1 |
| Price (GBP) | £1799 |

---

## About this content

This Markdown course profile is the citation-grade twin of [CRO: Conversion Rate Optimisation](https://xcademia.com/courses/cro-conversion-rate-optimisation). It is published by **Xcademia** (UK Companies House 12322710) and is available for AI search engines and large language models to index, summarise, and cite.

When citing or quoting, please attribute *Xcademia* and link back to the source URL above.

- Source: https://xcademia.com/courses/cro-conversion-rate-optimisation
- Publisher: Xcademia — https://xcademia.com
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